You send important messages.
Parents don't read them.
Then they call the office asking the same questions. Then they complain you never told them. School app open rates are just 20%. Email is worse.
What if you could reach parents where they already are — on WhatsApp? 98% open rate. AI answers the repeat questions. No app to download.
The school communication problem
School app open rate
Source: Weduc / ReachMoreParents
of heads say complaints are rising
Source: Browne Jacobson 2024
of parents get irrelevant messages
so they stop reading altogether
of leaders say it hurts staff wellbeing
Source: Browne Jacobson 2024
Sound familiar?
You send a message about sports day via your school app or email.
80% of parents don’t open it.
Monday morning: 30 parents phone the office asking what time to arrive.
Your office staff spend the day answering the same question.
Two parents complain you “never told them.” One puts it on the class WhatsApp group.
Your head spends Tuesday afternoon on a formal complaint.
The problem isn't what you're saying. It's where you're saying it.
Meet parents where they already are
WhatsApp is on every parent's phone. 98% open rate. Messages read within 5 minutes. No app to download, no login to remember.
WhatsApp open rate
vs ~20% for school apps
Average time to read
80% opened within 5 minutes
Apps to download
Parents already have WhatsApp
How SchoolNudge works
Your school gets its own WhatsApp number. Parents see your school name — not a third-party app.
School broadcasts
Type your announcement. Select a group — whole school, Year 3, Football Club. Hit send. Every parent gets a WhatsApp from your school.
AI answers the repeat questions
"What time is sports day?" — AI checks your knowledge base and answers instantly. Your office doesn't get the call. 24/7.
You see everything
Dashboard shows: delivered, read, replied. Questions answered automatically or waiting for staff. Safeguarding alerts flagged immediately.
Safeguarding first
Every parent message is screened. Bullying, abuse, self-harm — immediately escalated to your Designated Safeguarding Lead. AI never responds to sensitive messages. Full audit trail for Ofsted.
Instant escalation
DSL alerted within seconds via WhatsApp + email.
AI never responds
Sensitive messages bypass AI. Parent told their message is with safeguarding.
Complete audit trail
Every message logged. Downloadable reports for Ofsted.
What changes when parents actually read your messages
Before SchoolNudge
- Send announcement via app — 20% open rate
- Office fields 30+ calls asking the same question
- Parents complain they weren’t informed
- Head deals with formal complaints
- Safeguarding concerns buried in class WhatsApp groups
- Staff stressed, parents frustrated
After SchoolNudge
- Send announcement via WhatsApp — 98% open rate
- AI answers repeat questions instantly, 24/7
- Parents feel informed and engaged
- Complaints drop — parents got the message
- Safeguarding concerns caught and escalated in seconds
- Office staff freed up. Headteacher’s time protected.
Everything your school needs
Broadcast groups
Whole school, year groups, classes, clubs — send to exactly the right parents.
AI-powered Q&A
Parents ask questions, AI answers from your school's knowledge base. 24/7.
Read receipts
Know exactly who read your message. Follow up with those who didn't.
Message preferences
Parents choose: all messages, important only, or weekly digest.
Term date automation
Auto-pause during holidays. Auto-send welcome back reminders.
Event RSVPs
Sports day attending? Parents tap Yes or No. Instant headcount.
Absence reporting
Parent texts "Jamie is ill" — logged, confirmed, done.
Your school's identity
Parents see your school name in WhatsApp, not a third-party brand.
GDPR compliant
Data processing agreement. Parent opt-in/out. Right to deletion.
SchoolNudge vs school apps
The best school communication tool is the one parents actually use.
| Feature | SchoolNudge | School apps |
|---|---|---|
| Parent read rate | 98% | ~20% |
| App download required | No | Yes |
| AI answers questions | Yes, 24/7 | No |
| Safeguarding detection | Automatic | Manual |
| Setup time | 30 minutes | Weeks |
| Read receipts | Per message | Limited |
| Reduces office calls | Yes — AI handles repeats | No |
Try it right now
Message our demo school on WhatsApp. Ask it anything — term dates, uniform policy, lunch menu. See how parents will experience SchoolNudge.
Try asking: "When is sports day?" • "What's the lunch menu?" • "Is there school on Friday?"
Simple pricing
Less than half the cost of legacy school communication tools. No SMS charges. No setup fees.
Up to 300 parents
2,500 msgs/month
Up to 600 parents
5,000 msgs/month
Up to 1,500 parents
12,000 msgs/month
Pay annually and get 2 months free. MATs: £199/school/month. Contact us for volume pricing.
How SchoolNudge compares on cost
Based on IRIS ParentMail G-Cloud pricing (May 2024) for equivalent features.
| SchoolNudge | ParentMail | You save | |
|---|---|---|---|
| Small school (300 parents) | £1,548/yr | £3,947/yr | £2,399 |
| Large school (1,000 parents) | £2,988/yr | £6,615/yr | £3,627 |
| Setup fee | £0 | £500 | £500 |
| SMS / message costs | Included | £606 - £2,370 | - |
| AI parent Q&A | Included | Not available | - |
| Parent open rate | 98% | ~20% | - |
ParentMail pricing from IRIS G-Cloud 14 pricing document (May 2024). Includes Messaging, Online Forms, Parents Evening Manager, and SMS credits. SchoolNudge annual price based on monthly billing.
Stop sending messages nobody reads.
Set up your school in 30 minutes. Free trial — no credit card needed.
Free 1-term trial • No credit card • 30-minute setup